top of page
  • Facebook
  • Instagram
  • Facebook
  • Instagram


LMA is a strength academy that provides Structure, Accountability, and Education to its community.

We believe in prioritizing functional strength and quality of movement.


Working with LMA means:

• Partnering with coaches that care about you.

• Becoming a student of strength.

• Adopting habits and behaviours that align with your goals and vision for life.


It is our goal to raise the standard of strength training in the fitness industry for athletes and coaches alike.

Coach Kar

Karleena Wiebe is one of the owners and head coaches of LMA.⁣

Kar was a highly competitive gymnast, from the age of 7-18, who had a path to collegiate recruitment before suffering a catastrophic injury that would challenge her beliefs and change her life’s direction. ⁣

Over the course of her gymnastics career she achieved over 100 gold medals! The following is a short list of some of the highlights of her time in the sport .  ⁣

  • Junior Female athlete of the Year⁣

  • Provincial Female Athlete of the Year⁣

  • Provincial Champion⁣

  • Western Canadian Champion⁣

Karleena stayed involved in the sport for the last 13 years coaching gymnastics from pre-school to competitive children. Since gymnastics, she has also taken on other athletic endeavours, including: ⁣

  • Bodybuilding where she took home 2x 1st place trophies at her first show⁣

  • Aerial Arts: Pole fitness⁣

  • Powerlifting & Olympic Lifting⁣

Initially, Karleena had her eyes set on medicine; she achieved her Bachelor’s of Science in Psychology and Biology and was in the process of applying to medical school. Eventually she decided she wanted to intervene sooner, and that pursuing a career preventing injuries would inevitably create a greater impact on the world than being on the reactionary side of medicine. Her experience of rehabilitation through exercise was ultimately what made her decide to create a career around building stronger, more durable humans. 

“𝘞𝘪𝘵𝘩𝘰𝘶𝘵 𝘒𝘢𝘳, 𝘸𝘦 𝘸𝘰𝘶𝘭𝘥 𝘩𝘢𝘷𝘦 𝘤𝘩𝘢𝘰𝘴. 𝘞𝘪𝘵𝘩𝘰𝘶𝘵 𝘩𝘦𝘳 𝘓𝘔𝘈 𝘸𝘰𝘶𝘭𝘥 𝘩𝘢𝘷𝘦 𝘫𝘶𝘴𝘵 𝘣𝘦𝘦𝘯 𝘢𝘯 𝘪𝘥𝘦𝘢. 𝘛𝘩𝘢𝘯𝘬𝘴 𝘵𝘰 𝘩𝘦𝘳 𝘪𝘯𝘷𝘰𝘭𝘷𝘦𝘮𝘦𝘯𝘵 𝘸𝘦 𝘯𝘰𝘸 𝘩𝘢𝘷𝘦 𝘦𝘷𝘦𝘳𝘺𝘵𝘩𝘪𝘯𝘨 𝘸𝘦 𝘯𝘦𝘦𝘥 𝘵𝘰 𝘮𝘢𝘬𝘦 𝘢𝘥𝘷𝘢𝘯𝘤𝘦𝘥 𝘴𝘵𝘳𝘦𝘯𝘨𝘵𝘩 𝘤𝘰𝘢𝘤𝘩𝘪𝘯𝘨 𝘴𝘺𝘴𝘵𝘦𝘮𝘴 𝘢𝘷𝘢𝘪𝘭𝘢𝘣𝘭𝘦 𝘢𝘯𝘥 𝘢𝘥𝘰𝘱𝘵𝘢𝘣𝘭𝘦 𝘵𝘰 𝘦𝘷𝘦𝘳𝘺𝘰𝘯𝘦.” - Coach Adam

  • Facebook
  • Instagram
Coach Adam

Adam is one of the head coaches and the mastermind behind the Loaded Movement Academy.

A little background:⁣

Adam has had a very successful bodybuilding career including: ⁣

  • 2 overall bodybuilding championship titles⁣

  • 1 overall classic physique title⁣

  • 5x 1st place across multiple categories⁣

  • Top 5 at Nationals⁣

  • Natural Pro Card with the IDFA⁣

Soon after his last show, Adam began powerlifting, and was gearing up to compete in his first competition prior to lockdown.⁣

Everyone who has had the pleasure of working with Adam knows just how amazing of a coach he is:⁣

  • He hones his craft by working with clients from many different walks of life;⁣

  • constantly improves his education to deliver the best services possible;⁣

  • and works with elite coaches himself to continually improve his skill.⁣

𝘈𝘥𝘢𝘮’𝘴 𝘤𝘢𝘳𝘦 𝘧𝘰𝘳 𝘩𝘪𝘴 𝘤𝘭𝘪𝘦𝘯𝘵𝘴 𝘦𝘹𝘵𝘦𝘯𝘥𝘴 𝘣𝘦𝘺𝘰𝘯𝘥 𝘵𝘩𝘦𝘪𝘳 𝘴𝘵𝘳𝘦𝘯𝘨𝘵𝘩 𝘱𝘳𝘰𝘨𝘳𝘢𝘮𝘴 𝘢𝘯𝘥 𝘪𝘯-𝘱𝘦𝘳𝘴𝘰𝘯 𝘴𝘦𝘴𝘴𝘪𝘰𝘯𝘴, 𝘩𝘦 𝘪𝘴 𝘢 𝘧𝘢𝘯𝘵𝘢𝘴𝘵𝘪𝘤 𝘴𝘵𝘳𝘦𝘯𝘨𝘵𝘩 𝘤𝘰𝘢𝘤𝘩, 𝘣𝘶𝘴𝘪𝘯𝘦𝘴𝘴 𝘱𝘢𝘳𝘵𝘯𝘦𝘳, 𝘢𝘯𝘥 𝘰𝘷𝘦𝘳𝘢𝘭𝘭 𝘨𝘳𝘦𝘢𝘵 𝘨𝘶𝘺!⁣

  • Facebook
  • Instagram


The Loaded Movement Academy was developed from over 2 decades of combined experience between company founders Adam Mackay & Karleena Wiebe in bodybuilding, powerlifting, gymnastics, and functional strength training.

Adam had just quit his job, to pursue his bodybuilding goals and start his career as a strength coach. He had recently stepped off the national bodybuilding stage where he competed against the best natural bodybuilders in Canada.

Karleena had just finished her undergraduate degree, and was looking for a new challenge Long story short: Karleena hired Adam to get her ready for her first bodybuilding competition. And the adventure began…

After a long prep, Karleena ended up walking off stage with 2x 1st place trophies, with the judges feedback that her glutes were too overpowering and she was TOO muscly. Kar didn’t feel right about the idea of sacrificing quality muscle by making herself smaller just to fit into a superficial perspective of what perfect is. Adam and Kar had a change in perspective when Adam hired a new powerlifting coach, Cole Thevenot of Blacksmith Fitness. The blend of functional strength training and powerlifting had a strong impact on the coaching techniques Adam was using with Kar.


Both founders soon realized that their strength and performance pursuits were far more fulfilling than their physique accomplishments would ever be.


Adam and Karleena spent the next 2 years studying and practicing functional strength training, powerlifting, and olympic weightlifting, by going to seminars, working with mentors, and competing. They were now coaching clients at a performance centre with no mirrors or machines, only free weights, squat racks, benches and barbells. They partnered with leading professions in physiotherapy, chiropractic, and kinesiology. This was the beginning of LMA.


The term “Loaded movement” was inspired by a seminar, called “ The Principles of Loaded Movement”, that made a huge impact on the founder of LMA, Adam MacKay.

The word “Academy”: was used because education was the key to success in the whole process. Everything is a learning process, this isn’t about doing certain things, it is about learning. LMA educates its members about strength, biomechanics, physiology, anatomy, nutrition, mindset, habits and behaviours, with the belief that what is known and understood can be implemented.


Take a look at our daily life as Loaded Movement Academy!


Never let waiting become a habit, let today be the start of something new.

bottom of page